Our Story
El Haddad's journey as a founder began with a desire to create high-quality, locally-produced furniture that could be exported globally. He saw a gap in the market for well-designed, Egyptian-made products that could compete on the international stage. This vision, coupled with his extensive experience in design and his entrepreneurial spirit, led him to establish his own studio.
Vision and Objectives:
El Haddad's company aims to be a leading force in the Egyptian furniture design industry.
Our vision :
is to create innovative, sustainable, and aesthetically pleasing furniture that reflects the rich cultural heritage of Egypt.
Our objectives :
Promoting Egyptian design:
By showcasing the talent and craftsmanship of Egyptian designers and manufacturers, El Haddad hopes to position Egypt as a hub for high-quality furniture design.
Contributing to the local economy:
Through local production and sourcing of materials, El Haddad's company aims to create jobs and contribute to the economic development of Egypt.
Expanding into international markets:
By exporting their products, El Haddad hopes to introduce Egyptian design to a global audience and build a strong brand reputation.
